Tendril partnered with Hublot for the launch of the Arsham Droplet — a limited-edition timepiece born from a collaboration between Hublot and contemporary artist Daniel Arsham.
The campaign comprised two films: a portrait film featuring Arsham in the glacial landscapes of southern Iceland, and a product film exploring the Droplet’s three modalities — worn as a pocket watch, pendant, or displayed as a table clock. Both films merge live-action footage with CG, shot in Iceland and Toronto with live-action production partner Denim.
CYPHER handled sound design, original music, and mix across the full campaign.
Production: Tendril
ECD: Chris Bahry
Live-action Production: Denim
Live-action Director: Norman Wong
Sound by Cypher :
John Black (CD/Sound Design)
Joris van Grunsven (Composer)
Joseph Sims (Sound Design/Mix)