Rethink

(Barcelona) Trizz studio directed “Rethink”, in a series of fully animated films for high end mattress maker Harmony Lux’s latest US BeautyRest tv and digital campaigns by New York agency Badger and Winters.

The master film is set under the sea, where a sweetly hopeful turtle is making her way through tons of junk plastic bottles which get transformed into pure, soft threading and the hero mattress.

“This conscientious product proves that BeautyRest is an industry game changer doing their part to save nature”, explains Trizz director Oriol Puig, “I really appreciate their ecological process using recycled sea plastics from SEAQUAL - which uses about 50 bottles per mattress. Coincidentally I knew about SEAQUAL, a catalonian company that supplies the threads. I had visited them and seeing they were authentic, bestowed a dutiful basis as we designed the CG vignettes, art directed by Fabio Medrano”.

The campaign which covered deliverables for all media channels utilises Trizz’s full range of capabilities in character animation, fluids, particles, cloth and architectural CG rendering.

“This US project marks our first award with new representation by Hustle”, explains Trizz EP Christopher Vulpi. “This was a great team effort, made during the COVID lockdown. Prior to award, Trizz had just completed setting up our remote systems - so we really hit the ground running and with Senior producer Simon Bath, managed a crew of 15 to get everything out on time, including Oriol’s director's cut”.

We hope you enjoy quality sleep and a cleaner sea!

CLIENT: BEAUTYREST

CMO: Melanie Huet

Head of Marketing: Michael Sileck III

Senior Brand Manager: Maria Burgess

Brand Manager: Nekisha Wright

Head of Client Services: Matt Whitmer

Creative Director: Ben Jackson

AGENCY: BADGER & WINTERS

Chief Creative Officer: Madonna Badger

Executive Creative Director: Clark Fisher

Creative Director: John Castrillon

Senior Copywriter: John Olson

Senior Art Director: Grethal Zarate

Head of Production: Celeste Holt-Walters

Producer: Celia Ettinger

Director of Business Affairs: Ruth Lawler

Managing Director: Natalie Troubh

Management Supervisor: Chares Christie

Account Supervisor: Paige Leong

Project Manager: Kathleen Kyllo

PRODUCTION COMPANY: TRIZZ PRODUCTIONS

Director: Oriol Puig

Senior Producer: Simon Bath

Art Director: Laura Ibañez

Art Research: Katerina Mileva

Storyboard: Ignasi Moreno

Executive Producer: Chris Vulpi

Head of Production: Albert Garcia Vila

DESIGN & POST PRODUCTION: TRIZZ PRODUCTIONS

Creative Director: Fabio Medrano

3D Animatic Artist & Animator: Alan Carabantes

Art Director / 3D Lead Artist: Alberto Corpas

VFX Supervisor / 3D Lead Artist: Oriol Mayolas

Art Director / 3D Lead Artist: Gabor Ekes

Art Director / 3D Lead Artist: Marcel Piekarski

Art Director / 3D Simulations: Jose Gallardo

Digital Matte Painter: David Gibbons

3D Modeller: Rafa Zabala

3D Rigging, Texture & Animation: Hampa Studio

Animation Director: Manu González

Flame Artist: Mikel Gomez

Compositor: David Gomez

SOUND DESIGN and MUSIC:

Cypher