Gold and Silver Winner at Promax/BDA Asia: BEST ON-AIR CHANNEL BRANDING and BEST ANIMATION.
Motion sculptures for CCTV Documentary Channel is a digital metaphor of phenomenal blinks and moments that life consists of. In four Idents we follow a visual performance of organic and vital substance, animated using data of actors movements.
Idents visualize four different themes. Motion sculpture of steel reflects old Chinese adage that true power is mastering yourself. Youthful energy of dancers evolve into beautiful organic sculpture. Colorful happiness is the engine of father's and his daughter's joy. Two lovers visualize fragility and vitality of love in the last Ident.
For the audio specifically, Rimas asked me to pare back and compose with a minimalism of musical sound design. I gradually took away initial layers until only the simplicity in beauty remained.
Creative Director: JL
Agency: JL DESIGN
Executive producer: Angela Moo
Project Manager: Jennifer Lin
Art Director: Lance Wei
VFX / Design Company: KORB
Concept Development: JL Design & KORB
Executive Producer: Lina Paskeviciute
Animation Director: Rimantas Lukavicius
Technical Director: Giedrius Paulauskas
3D/2D Artists: Giedrius Paulauskas, Rimantas Lukavicius, Karolina Sereikaite, Tomas Juchnevic, Justinas Vinevicius
Music / Sound design: John Black, CypherAudio
Music commissioned by KORB for the Director's Cut.
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